Join us for an insightful session focused on one of the most important performance frameworks in the Microsoft partner ecosystem: Reach, Frequency, and Yield (RFY). These KPIs are essential for understanding how effectively you're engaging customers, how often you're reaching them, and the value you're delivering through your solutions. In this session, we’ll break down what each component of RFY means, why it matters to your business, and how you can start execution to drive each of these 3 pillars. We will share which questions to ask yourself – but also your resellers to grow our joint CSP business.